Farewell Nexus, the new Google phones will named Pixel and Pixel XL

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A few days ago, it was found out that Google is dropping its Nexus tag for its vanilla Android flagships. Now, Android Police claims the new phones being developed by HTC will be named Pixel and Pixel XL, continuing the branding of its Android Tablet and Chromebooks. Also, it will come out sans the HTC branding, unlike the Nexus phones which always mentioned the manufacturer’s brand.

Earlier, it was found out that the phones being developed by HTC were codenamed Sailfish and Marlin. Inching closer to its launch, it has been revealed that the 5-inch Sailfish will be named Pixel while the larger 5.5-inch handset will be named Pixel XL.

Both Pixel and Pixel XL will have similar hardware specifications except for the screen size and the battery. Both phones will be powered by a Qualcomm quad-core processor coupled with 4GB of RAM and featuring 12-megapixel camera at the rear.

This probably means Google is doing with its Nexus branding for now. Even the latest Android Tablet from Google comes with the Pixel moniker. Google’s smart home assistant too doesn’t have the Nexus name, so its safe to think the Nexus lineup is pretty much shelved.

But why the sudden switch of brand names? The answer likely lies in Google CEO Sundar Pichai’s statement at the Recode’s Code Conference earlier this year pushing for an opinionated approach to design. He mentioned Google intends to have more control over its smartphone flagships. Software is the main area Google wants to focus as of now in their smartphones. “There’s a lot of software innovation to be had,” he said.

The new phones are set to be released this fall, around the same time Google typically releases its Nexus phones.

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Farewell Nexus, the new Google phones will named Pixel and Pixel XL