Flipkart May Soon Launch Tablets Under Its DigiFlip Brand

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Indian e-tailing major Flipkart.com is busy adding the finishing touches to its brand of tablets which will soon be available on its portal. The tablets will be launched under its DigiFlip range. Flipkart expects to boost its margins with the launch of the new device in the highly competitive electronics retailing space.

“They will launch the tablet very soon,” a person involved in the process said on condition of anonymity.

The DigiFlip brand was launched back in 2012 and Flipkart has, so far, sold a range of electronic and computer accessories, such as headphones, speakers, and pen drives, under the DigiFlip label.

Most of the products sold under DigiFlip have been sourced from original equipment manufacturers located in China, Hong Kong, Taiwan, Korea, and India. The tablet is also expected to be manufactured by these overseas vendors.

Market experts are of the view that selling tablets will be very different from retailing headphones and speakers. There is a cutthroat competition in the tablet market.

“There is a glut in the market and the technology changes rapidly,” said Arvind Singhal, chairman of the retail advisory firm Technopak.

“If they (Flipkart) limit the number of models, provide great specs that set them apart, and price it right, it will work,” said Pinakiranjan Mishra, partner and national leader (retail and consumer products) at consulting services firm EY. “They must also provide robust after-sales services onsite,” he said.

Technology giants Apple and Samsung are the global leaders in the tablet market. Apple’s iPad Air retails at about Rs 35,900 while Samsung has priced its Galaxy Tab 3 at over Rs 26,000 on Flipkart. Homegrown mobile device brand Micromax offers a much more affordable range of tablets, with models starting from Rs 4,999 and going up to Rs 13,999.

Indian e-tailing major Flipkart.com is busy adding the finishing touches to its brand of tablets which will soon be available on its portal. The tablets will be launched under its DigiFlip range. Flipkart expects to boost its margins with the launch of the new device in the highly competitive electronics retailing space.

“They will launch the tablet very soon,” a person involved in the process said on condition of anonymity.

The DigiFlip brand was launched back in 2012 and Flipkart has, so far, sold a range of electronic and computer accessories, such as headphones, speakers, and pen drives, under the DigiFlip label.

Most of the products sold under DigiFlip have been sourced from original equipment manufacturers located in China, Hong Kong, Taiwan, Korea, and India. The tablet is also expected to be manufactured by these overseas vendors.

Market experts are of the view that selling tablets will be very different from retailing headphones and speakers. There is a cutthroat competition in the tablet market.

“There is a glut in the market and the technology changes rapidly,” said Arvind Singhal, chairman of the retail advisory firm Technopak.

“If they (Flipkart) limit the number of models, provide great specs that set them apart, and price it right, it will work,” said Pinakiranjan Mishra, partner and national leader (retail and consumer products) at consulting services firm EY. “They must also provide robust after-sales services onsite,” he said.

Technology giants Apple and Samsung are the global leaders in the tablet market. Apple’s iPad Air retails at about Rs 35,900 while Samsung has priced its Galaxy Tab 3 at over Rs 26,000 on Flipkart. Homegrown mobile device brand Micromax offers a much more affordable range of tablets, with models starting from Rs 4,999 and going up to Rs 13,999.
(Image: Flipkart official site)

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Flipkart May Soon Launch Tablets Under Its DigiFlip Brand