Reliance launches unlimited voice calling at Rs. 149

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In any competition between giants, sometimes it’s the little guy that walks away with the prize. In a similar paradigm, the bitter war for telecommunications which was triggered by Reliance Communications “Jio” sparked an intense back and forth which has seen companies slashing prices and offering incentives that aim to add a notch to its respective user base. Now, Reliance has another incentive up its sleeve.

Reliance communications has announced a plan that theoretically, can be boiled down to the famous Russel Peters quote “Take it and Go!”. At a base price of Rs. 149, customers can now avail unlimited voice calls (Which is inclusive of STD Calls) along with 300 MB of data which is applicable across 2G, 3G and 4G.

The ‘149 Unlimited Plan’ will work across all networks in India and is targeted at incentivising 2G, 3G and 4G to make the switch to the Reliance Communications Network.

In a statement released by the company it said “There are still hundreds of millions of older 2G handset-owners in India, and RCOM is positioning the unique plan to migrate these customers to its network, along with 300 MB of data usage. And with RCOM’s high-speed add-on data plans, ‘149 Unlimited’ will also appeal to data-heavy 3G-4G customers, who will benefit from unlimited calling talk-time”

Gurdeep Singh, Co-CEO, Reliance Communications and CEO of RCOM’s Consumer Business added “Our new pioneering yet simple unlimited plan has the potential to trigger a paradigm shift in the way Indians recharge their mobile phones, creating a significant shift in the telecom market-as it moves away from the ‘Unit Rate’ charging regime to a ‘Single Recharge and Unlimited Usage’ regime,” said Gurdeep Singh, Co-CEO, Reliance Communications and CEO of RCOM’s Consumer Business.

“Our unlimited plan will see millions of Indians benefit, and help RCOM ramp up its customer base and engage with higher-value customers and greater ARPUs (average revenue per users)”

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Reliance launches unlimited voice calling at Rs. 149