My family had a narrow escape today after @reliancejio ‘s @Reliance_LYF phone exploded & burst into flames. pic.twitter.com/NggIGMc8Zw
— Tanvir Sadiq (@tanvirsadiq) November 6, 2016
“We are concerned about the incident reported on social media and are taking the matter seriously. We are assessing the cause and will conduct a thorough investigation in the matter. Customer safety is paramount to us and, based on our findings, we will take appropriate action,” a Reliance spokesperson told PTI.
Former Jammu and Kashmir Chief Minister Omar Abdullah too retweeted the image and claimed he won’t be using the handset anytime soon.
“Lyf range of phones are designed and manufactured with global standards by some of the world’s leading manufacturers of mobile phones. Each phone goes through a stringent quality control process,” the spokesperson added.
LYF phones, made by Reliance Retail, a sister company of Reliance Jio launched in September taking the budget 4G smartphone segment by storm. LYF phones have been quite popular since its official launch in June and it is already on the fourth spot by the third quarter with a market share of 6.9 per cent.
This comes after Samsung grappled with its flagship Galaxy Note 7 exploding and bursting into flames while being charged, leading to a global recall of the devices, replacements and finally, permanent discontinuation of the Galaxy Note 7.